Structure & user journeys
Navigation, landing pages and calls to action planned around the questions customers ask before they contact you.
Birmingham web design agency
Web Design Birmingham
Bespoke WordPress and WooCommerce websites for Birmingham businesses that need more than a prettier homepage. We plan the search structure, customer journey and conversion points before design starts — then build a fast, manageable website ready to grow.
SEO planned from the startMobile-first responsive buildWordPress & WooCommerceMigration & redirects handled
Strategy before styling
A website that works as part of the business.
The strongest websites are not designed one page at a time. We decide what customers need to find, what Google needs to understand and how each important page contributes to an enquiry or sale.
WordPress development
A flexible content system your team can manage, with the build kept lean enough to remain fast and maintainable.
WordPress web design →
Search-ready architecture
Important services get purposeful pages, sensible internal links and metadata rather than being buried inside one catch-all page.
SEO Birmingham →
WooCommerce & eCommerce
Product structures, checkout journeys and integrations designed around how your customers actually buy.
eCommerce development →
Content that explains the value
We shape page hierarchy and content so the site says something specific about the business instead of relying on generic agency copy.
Controlled website migration
Existing rankings are considered before launch, with URL mapping and permanent redirects where the new site changes important addresses.
SEO built into the project
We plan what Google should rank before we design the homepage.
A redesign can look dramatically better and still perform worse in search if the URL structure, page intent and existing authority are ignored. We map those signals first and make the new site stronger rather than simply newer.
Page / keyword mapping301 redirect planInternal linkingStructured dataCore Web Vitals
- Review existing pages, rankings and Search Console data before removing anything valuable.
- Give high-intent services their own useful landing pages rather than forcing every search onto the homepage.
- Write unique titles, descriptions, headings and supporting content around the real purpose of each page.
- Keep crawl paths simple with clear navigation, contextual internal links and XML sitemap coverage.
- Redirect changed URLs directly to the closest replacement instead of creating chains or sending everything to the homepage.
- Test the responsive build, forms, tracking and indexability before the new site replaces the old one.
Website services
From a focused company site to a complex online store.
The scope changes with the business. The principles do not: clear hierarchy, strong content, responsive design and a technical foundation that is easy to support.
Bespoke business websitesWordPress developmentWooCommerce & eCommerceWebsite maintenanceSEO-led redesignsLanding pages & campaign sites
Selected work
Real businesses. Different commercial problems.
Our case studies show how website design fits with eCommerce, SEO, digital marketing and ongoing support rather than ending on launch day.
Website & digital presence
DCE Exhibitions
See how the site supports a specialist exhibition and event business with a visual, project-led proposition.
View case study →eCommerce & digital growthBFS
A broader digital relationship spanning WooCommerce, product marketing and search-led commercial activity.
View case study →Website & ongoing supportdrb Schools & Academies
A service-led website supported by ongoing digital, technical and operational work.
View case study →Our process
From page map to launch without losing sight of the outcome.
Discover & map
We understand the offer, audience, existing site and search opportunities, then agree the pages the new site genuinely needs.
Wireframe & content
Important pages get a clear information hierarchy before visual design, making the site easier to write and easier to use.
Design & build
Responsive components are designed and developed around the approved structure, with WordPress configured for sensible editing.
QA, migrate & improve
We test devices, forms, redirects, metadata and indexability, then keep improving the site after launch where support or SEO is required.
Birmingham & West Midlands
Local enough to meet. Structured to work anywhere.
Genius Creative is based in Sutton Coldfield, giving us straightforward access to Birmingham businesses without pretending every project needs a city-centre office. We can meet around Birmingham when it helps, while keeping day-to-day delivery efficient online.
For local search, we build Birmingham relevance through useful service detail, client evidence, local reviews and a strong Google Business Profile — not dozens of near-identical pages with a town name swapped in.
Birmingham City CentreJewellery QuarterDigbethEdgbastonSutton ColdfieldWider West Midlands
Planning a budget?
Website pricing depends on the number of page types, integrations, content requirements and migration complexity. Our guide explains the factors that change the cost before you request a proposal.
Read: how much does a website cost? →Already have a website that needs replacing?
Send us the URL. We can review the current structure, identify what should be preserved and outline what we would change.
Web design Birmingham FAQs
Useful questions before starting a rebuild.
Website cost depends on the number of page types, content, integrations, eCommerce requirements and any migration work. We scope the structure first, then provide a clear fixed project proposal rather than forcing every business into the same package.
A straightforward company website can move quickly once content and feedback are available, while larger eCommerce or content-heavy projects take longer. The proposal sets out the stages, responsibilities and expected timescale before work starts.
Yes. WordPress is a core part of our website work because it gives businesses a flexible content platform without locking everyday edits behind a developer. We also build WooCommerce stores where online selling is required.
The technical and structural SEO foundations are considered during the build, including page intent, headings, metadata, internal links, crawlability, performance and migration planning. Ongoing SEO can then be added where competitive search growth is a priority.
Yes. Existing URLs, search-performing pages and inbound links should be reviewed before launch. Where URLs change, we prepare a redirect map and update internal links, canonicals and the XML sitemap so the migration is controlled rather than treated as a fresh start.
Yes. We build WooCommerce websites for businesses that need product catalogues, online payments, delivery rules, product feeds and other integrations. The exact setup is designed around how the business sells rather than a generic store template.
Yes. Genius Creative is based in Sutton Coldfield and works with businesses across Birmingham, the West Midlands and the wider UK. Meetings can be in person where useful, with most project delivery handled efficiently online.