Information architecture
Plan services, sectors, locations and supporting content before design begins, so important pages are not buried inside a generic website.
Flexible WordPress websites without the template-agency feel
WordPress Web Design
Bespoke WordPress websites for businesses that need more than a polished homepage. We plan the structure, user journey, search visibility and ongoing management before we build.
Bespoke UX & designSEO-ready architectureMobile-first buildOngoing WordPress support
A more joined-up approach
WordPress is the platform. The website strategy matters more.
We use WordPress because it gives established businesses a flexible content platform, not because every project should start from the same theme. The important work happens in the planning: deciding what customers need, which pages deserve their own search intent, and how the site will be maintained once it is live.
Conversion-focused UX
Clear journeys, calls to action and trust signals help visitors understand the offer and take the next step without unnecessary friction.
Manageable WordPress
Reusable page patterns and sensible editing controls make day-to-day changes easier without turning the backend into a maze.
Search-ready build
Titles, headings, internal links, crawlability, structured data and migration are considered as part of the build rather than bolted on afterwards.
Performance & mobile
Responsive layouts, optimised assets and disciplined front-end choices help the site feel fast and usable on real devices.
Support after launch
Updates, fixes, content changes, performance work and continuous improvement can stay with the same team that built the website.
What matters
A WordPress rebuild should protect the value of the old site.
Redesign projects often fail when the visual work starts before anyone checks what Google already understands. We review useful existing URLs, search visibility and content first, then build a migration plan around what should be retained, improved or redirected.
Bespoke UX & designSEO-ready architectureMobile-first buildOngoing WordPress support
- Audit useful existing pages before changing the URL structure.
- Map important services to purposeful landing pages.
- Use direct 301 redirects where URLs genuinely need to change.
- Update internal links, canonicals and sitemap at launch.
- Test forms, mobile layouts, analytics and indexability before going live.
- Keep the WordPress installation lean enough to maintain confidently.
Typical scope
What a WordPress project can include
The exact build depends on the business, but these are common areas we bring together in one project.
Bespoke business websiteLanding-page architectureBlog / InsightsCase studies & portfoliosForms & CRM handoffWooCommerceAnalytics & trackingSchema & technical SEOWebsite migration
How we work
A clear process from first review to ongoing improvement.
The detail varies by project, but the work follows a practical sequence so decisions are made for a reason and responsibilities stay clear.
Discover
Understand the business, customers, current site and the commercial jobs the new website needs to do.
Structure
Map navigation, service pages, content priorities and conversion journeys before visual design.
Design & build
Create responsive page systems in WordPress, then build the final content into those patterns.
Launch & improve
Handle migration carefully, test the finished site and continue with maintenance, SEO or growth work where useful.
Want to know what the right scope looks like for your business?
Tell us what you are trying to improve and what you already have in place. We can recommend the sensible next step without forcing the project into a generic package.
Related work
See how this service connects to real client work.
Case studies show the wider context around the website, IT or growth work rather than presenting the service in isolation.
Related case studyDCE Exhibitions
A project-led WordPress website designed to make a large portfolio of exhibition work easier to publish and explore.
View case study →Related case studydrb Schools & Academies ServicesWebsite, bookings, communications and ongoing digital support within a wider retained relationship.
View case study →FAQs
Questions businesses often ask before getting started.
We can work with an appropriate framework where it makes sense, but the project is planned around the business rather than simply reskinning a demo. Structure, content, UX and search intent come first.
Yes. We can audit an existing WordPress site, preserve useful content and URLs, redesign the experience and migrate carefully so the rebuild does not unnecessarily discard existing search value.
Yes. We aim to make routine page and content changes manageable. We can also keep ongoing technical maintenance and larger changes with Genius Creative if your team would rather not manage them.
Yes. WooCommerce can be used for straightforward online shops or more complex catalogues where product data, filters, feeds, delivery rules and integrations need careful planning.
Technical and structural SEO is considered during the build, including page architecture, headings, metadata, internal linking, redirects and crawlability. Ongoing SEO is a separate growth programme where required.
Yes. Ongoing support can include WordPress and plugin updates, backups, security checks, fixes, content changes, performance work and continuous improvement.
No. We are based in Sutton Coldfield and work with Birmingham businesses locally, while WordPress projects can also be delivered remotely for organisations across the UK.