Privacy Policy

1. Who we are

Genius Creative Digital Solutions Limited is a UK digital and technology business based in Sutton Coldfield. Company No. 13775456. VAT Registration No. 496 6937 16.

You can contact us at hello@genius-creative.co.uk or by telephone on 0121 517 2083.

2. Information we may collect

The information we process depends on how you interact with us. It may include:

• your name, business name, job role and contact details;
• information you include in an enquiry, quotation request or support request;
• project, website, account or system information needed to provide an agreed service;
• billing, contractual and business-administration information;
• marketing preferences and records of communications with us;
• technical website information such as browser, device, approximate location, referral source and pages viewed where analytics or security tools are enabled.

3. How we use personal information

We may use personal information to respond to enquiries, prepare proposals, deliver and support our services, manage client relationships, administer billing and contracts, maintain the security and performance of our systems and website, improve our services, keep appropriate business records and meet legal or regulatory obligations.

Where we send marketing communications, we do so only where there is an appropriate lawful basis and we provide a way to opt out.

4. Lawful bases

Depending on the circumstances, we may process information because it is necessary to perform or prepare a contract, because we have a legitimate business interest that does not override your rights, because we must comply with a legal obligation, or because you have given consent.

5. Website forms, cookies and analytics

If you submit a form, we use the information you provide to respond to your request and manage any resulting conversation or project.

Our website may use essential cookies for security and functionality. Analytics, advertising or other non-essential technologies should only be used in accordance with the choices presented through the live cookie-consent setup. The exact tools in use may change as the website and marketing stack evolve.

6. Sharing information

We do not sell personal information. We may share information with trusted service providers where this is necessary to operate our business or deliver an agreed service, for example website hosting, email, cloud, security, analytics, CRM, accounting or professional-adviser services.

We may also disclose information where required by law, to protect our rights or systems, or as part of a legitimate corporate transaction.

7. International transfers

Some technology providers may process information outside the UK. Where this happens, we expect appropriate safeguards to be used in accordance with applicable UK data-protection law.

8. Data retention

We keep personal information only for as long as it is reasonably required for the purpose it was collected for, to maintain appropriate business and support records, and to meet legal, tax, accounting or contractual requirements.

9. Security

We use proportionate technical and organisational measures designed to protect personal information. No internet or storage system can be guaranteed to be completely secure, so we also limit access to information to people and suppliers who need it for a legitimate purpose.

10. Your rights

Under UK data-protection law, you may have rights to request access to your personal information, ask for inaccurate information to be corrected, request deletion or restriction in certain circumstances, object to some processing, request portability where applicable, and withdraw consent where processing is based on consent.

To make a request, email hello@genius-creative.co.uk. We may need to verify your identity before acting on a request.

11. Complaints

If you have a concern about how we use your information, please contact us first so we can try to resolve it. You also have the right to complain to the UK Information Commissioner’s Office (ICO).

12. Third-party websites

Our website may link to third-party websites. Their privacy practices are controlled by those organisations, so you should review the privacy information provided on the relevant site.

13. Changes to this policy

We may update this notice when our services, website, suppliers or legal obligations change. The latest version will be published on this page with an updated revision date.