Clear pages for school finance, leadership support, briefings, courses and other specialist services.
Case study · website, communications & ITdrb Schools & Academies Services
A joined-up digital and technology relationship supporting a specialist education consultancy with services, bookings, communications and staff IT.
Visit drbschoolsandacademiesservices.co.uk ↗drb · Schools & Academies Services
One digital partner across website, communications and IT.
Service pages, training bookings, campaign activity and Microsoft 365 support working as one connected relationship.
Website & bookings
Microsoft 365
Email campaigns
25 years of education expertiseFinancial, operational and leadership support for schools and academies.
drb Schools & Academies Services
Homepage view from the client project. The live website may continue to evolve over time.
Visit live website ↗The challenge
Support a growing service organisation with a website and technology setup that changes every term.
drb has a broad service portfolio alongside recurring briefings, training courses, downloadable resources and regular communications with schools. Behind the public website, staff also need dependable Microsoft 365, device onboarding and practical day-to-day technology support.
Landing pages and booking journeys for online and in-person training, with changing dates, venues and formats.
Marketing emails and reminders for briefings, courses, reviews and other time-sensitive campaigns.
Account setup, Microsoft 365 administration, device onboarding and practical support for staff as the organisation evolves.
The approach
The website and the IT environment should support the same organisation — not operate as separate projects.
Because the relationship spans public-facing communications and internal technology, changes can be handled with the wider context in mind. A new staff member, a new course, a new device or a new campaign can be supported without handing work between unrelated suppliers.
01
Clarify services
Organise specialist education services so school leaders can quickly understand where drb can help.
02
Support recurring bookings
Create repeatable pages and promotional workflows for termly briefings and changing course schedules.
03
Keep communications moving
Prepare practical email campaigns and reminders around live events, products and client engagement.
04
Support the team
Manage Microsoft 365 and device setup so staff can access the tools they need with a consistent support route.
What this creates
A stronger platform for day-to-day work and future growth.
The most useful outcomes are not isolated design flourishes. They are improvements that make the digital platform easier for customers to use and easier for the business to keep developing.
One joined-up relationshipWebsite, campaign and IT requests can be handled with a consistent understanding of the organisation.
A flexible booking platformCourse and briefing information can change throughout the academic year without rebuilding the site each time.
Practical IT supportMicrosoft 365 and device work sits alongside the wider digital relationship instead of becoming a separate technical silo.
Connected expertise
The services behind the project.
Case studies are also part of the site’s internal SEO architecture: real work supports the service pages that describe what Genius Creative does.
A good example of the “web + IT + growth” model.
drb is the kind of relationship the new Genius Creative site is designed to explain: not a one-off website handover, but ongoing support across public-facing digital work and internal technology.