Search campaigns
Keyword and query-led campaigns built around specific services, locations and commercial intent rather than broad traffic volume.
Paid search built around profitable actions, not just clicks
Google Ads Management
Google Ads management for businesses that want clearer targeting, cleaner tracking and campaigns connected to the website experience — from Search and Shopping to Performance Max.
Search campaignsShopping & PMaxConversion trackingLanding-page optimisation
A more joined-up approach
Spend should follow search intent and commercial value.
The aim is not to create the largest possible account. It is to understand which products, services and searches are worth paying for, make conversion tracking dependable and keep removing wasted spend as real data accumulates.
Shopping
Product advertising supported by cleaner Merchant Center feeds, useful product data and sensible catalogue segmentation.
Performance Max
Use Performance Max where it fits the objective, with appropriate assets, feeds, audience signals and conversion data rather than treating automation as “set and forget”.
Tracking
Configure meaningful conversion actions so optimisation is based on enquiries, calls or sales rather than page views alone.
Landing pages
Improve relevance between advert, search intent and destination page so paid traffic reaches content designed to convert.
Ongoing optimisation
Review search terms, negatives, budgets, product performance, creative and conversion quality to keep improving the account.
What matters
Good tracking changes how Google Ads is managed.
If every button click is counted as a conversion, campaigns can look excellent while producing poor business results. We aim to define conversions around actions that genuinely matter and then use that data to guide spend.
Search campaignsShopping & PMaxConversion trackingLanding-page optimisation
- Separate meaningful lead or sale actions from low-value engagement.
- Check conversion tracking before drawing conclusions from CPA or ROAS.
- Review real search terms and exclude irrelevant demand.
- Keep landing-page messaging aligned with the advert and keyword.
- Use product feed quality as part of Shopping campaign optimisation.
- Judge performance by commercial outcomes as well as platform metrics.
Typical scope
Campaign management connected to the rest of your digital work
Because we also build websites and work on SEO, we can improve the destination and tracking rather than only changing bids inside Google Ads.
Search campaignsShopping adsPerformance MaxMerchant CenterConversion trackingGA4 integrationLanding pagesFeed optimisationOngoing reporting
How we work
A clear process from first review to ongoing improvement.
The detail varies by project, but the work follows a practical sequence so decisions are made for a reason and responsibilities stay clear.
Audit & goals
Understand the offer, margins or lead value, current tracking, historic account data and what counts as a useful conversion.
Structure
Build or reorganise campaigns around services, products, locations and intent with appropriate budgets and exclusions.
Launch & validate
Check adverts, feeds, landing pages and conversion data carefully before trusting early performance.
Optimise
Use search terms, conversion quality, product data and real business feedback to improve targeting and budget allocation.
Want to know what the right scope looks like for your business?
Tell us what you are trying to improve and what you already have in place. We can recommend the sensible next step without forcing the project into a generic package.
Related work
See how this service connects to real client work.
Case studies show the wider context around the website, IT or growth work rather than presenting the service in isolation.
FAQs
Questions businesses often ask before getting started.
It depends on what you sell and the goal. Search can work well for explicit service demand; Shopping and Performance Max may suit product catalogues. We choose campaign types around the commercial objective rather than using every format by default.
Yes. We normally audit the existing account, tracking, search terms, campaign structure and landing pages before deciding what should be retained, rebuilt or paused.
Yes. For eCommerce clients we can work on the product feed and Merchant Center setup as well as the advertising account, because poor product data can limit campaign performance.
There is no useful universal budget. We look at search demand, click costs, margins or lead value, geography and the number of conversions needed to learn before recommending a sensible starting range.
No. Paid media performance depends on competition, offer, pricing, website experience, tracking and many other factors. We focus on making the account measurable and improving it with real data rather than promising a fixed outcome.
Yes. This is one advantage of using the same team for website and advertising work. We can change page structure, content, forms and tracking when the destination is limiting campaign performance.
Yes. Paid search can provide immediate visibility and useful search-term data while SEO builds longer-term organic visibility. The two channels can share landing-page learning, keyword insight and conversion data.