Ongoing work across product categories, merchandising, offers, product information and the wider shopping journey.
Case study · eCommerce & digital growth
BFS Building & Garden Supplies
Supporting a long-established West Midlands builders merchant with WooCommerce, product discovery, practical online tools and ongoing digital campaigns.
Visit diybfs.com ↗BFS · Building & Garden Supplies
Building supplies made easier to find and buy.
A growing WooCommerce catalogue supported by useful calculators, product content and campaign-ready landing pages.
WooCommerce catalogue
Project calculators
Local store journeys
Family business since 1972Stores in Birmingham, Stechford and Dudley.
BFS Building & Garden Supplies
Homepage view from the client project. The live website may continue to evolve over time.
Visit live website ↗The challenge
Turn a large, practical product range into a useful online buying journey.
BFS serves both trade and DIY customers across physical stores and online. The website needs to handle a broad catalogue, local delivery considerations, changing promotions and customer questions around quantities — while still being straightforward to maintain day to day.
Purpose-built tools for bricks, paving, sand, gravel, decking and other common project quantities.
Category content, useful articles and local relevance around BFS stores and the products customers are actively looking for.
Promotional creative, Google advertising support and product-feed work to keep online campaigns aligned with the catalogue.
The approach
A useful eCommerce site has to solve customer questions, not just display products.
For a builders merchant, the website has to bridge trade-style product information with the needs of homeowners planning a project. That means helping people work out quantities, compare ranges, understand collection and delivery, and move from inspiration to a usable basket.
01
Structure the catalogue
Keep product categories and navigation understandable across landscaping, building, fencing, timber, bathrooms and other ranges.
02
Add practical tools
Create calculators and supporting content that answer real pre-purchase questions before a customer needs to call a branch.
03
Support campaigns
Build promotional assets, landing content and feed improvements around seasonal offers and priority product ranges.
04
Keep improving
Treat the site as an operating sales platform, with ongoing fixes, product work, content updates and conversion improvements.
What this creates
A stronger platform for day-to-day work and future growth.
The most useful outcomes are not isolated design flourishes. They are improvements that make the digital platform easier for customers to use and easier for the business to keep developing.
One connected sales platformThe website supports online ordering, local store journeys, product discovery and ongoing promotional activity.
Useful pre-sale toolsCalculators turn common quantity questions into quick self-service tools for customers planning projects.
Ongoing optimisationThe platform can be improved continuously as products, offers and marketing priorities change.
Connected expertise
The services behind the project.
The project combines eCommerce development, SEO, Google Ads and practical product-led content around one ongoing sales platform.
A case study built around real operational work.
The strength of the relationship is in the breadth of ongoing work across the shop, product data, useful customer tools, SEO and campaigns.