Catalogue architecture
Categories, filters, product attributes and navigation designed around how customers actually search and compare products.
eCommerce built around products, customers and operations
eCommerce Website Design
WooCommerce and eCommerce websites that consider the whole sales journey: product discovery, catalogue structure, checkout, feeds, delivery and the operational work behind each order.
WooCommerceB2C & B2B cataloguesProduct feedsSEO & paid growth
A more joined-up approach
Make it easier for the right customer to find and buy the right product.
eCommerce projects become complicated quickly when thousands of products, attributes, delivery rules and marketing channels are treated as separate problems. We start with how the catalogue is structured and how customers shop, then connect the website to the marketing and operational requirements around it.
Product & checkout UX
Clear product information, reassurance, delivery messaging and checkout flows that reduce avoidable questions and friction.
Product data
Consistent titles, variations, imagery, specifications and identifiers make the website easier to manage and support feeds elsewhere.
Shopping feeds
Structured product feeds for platforms such as Google Merchant Center where paid Shopping or Performance Max forms part of the strategy.
eCommerce SEO
Category architecture, product discoverability, internal links and technical handling of faceted navigation are considered from the start.
Operational fit
Orders, stock, delivery, customer service and fulfilment requirements influence the build rather than being left until after launch.
What matters
eCommerce SEO starts with catalogue structure.
A store can contain thousands of URLs without giving Google a clear picture of which pages matter. Category strategy, canonical handling, product availability and internal linking need to be considered alongside design.
WooCommerceB2C & B2B cataloguesProduct feedsSEO & paid growth
- Give valuable product groups useful category landing pages.
- Keep product attributes and variations consistent.
- Control filter and faceted URLs so crawl paths stay useful.
- Preserve valuable category/product URLs during migration.
- Connect product feeds and conversion tracking correctly.
- Use real commercial content rather than manufacturer copy everywhere.
Typical scope
One eCommerce partner across build and growth
We can handle the store itself and the surrounding work required to keep improving it.
WooCommerce buildsProduct importsVariation setupCategory & filter UXMerchant feedsGoogle AdsSEO & contentCheckout optimisationOngoing maintenance
How we work
A clear process from first review to ongoing improvement.
The detail varies by project, but the work follows a practical sequence so decisions are made for a reason and responsibilities stay clear.
Map the catalogue
Understand products, categories, variants, customer types and the information buyers need before making a decision.
Design the buying journey
Plan navigation, search, category pages, product templates, cart and checkout around the way customers shop.
Build & integrate
Configure WooCommerce, product data, payment/delivery requirements, feeds and tracking with careful testing.
Grow & refine
Use SEO, Google Ads, analytics and real customer behaviour to identify the next improvements.
Want to know what the right scope looks like for your business?
Tell us what you are trying to improve and what you already have in place. We can recommend the sensible next step without forcing the project into a generic package.
Related work
See how this service connects to real client work.
Case studies show the wider context around the website, IT or growth work rather than presenting the service in isolation.
FAQs
Questions businesses often ask before getting started.
Yes. WooCommerce is our main eCommerce platform where WordPress is the right fit, from smaller product ranges through to larger catalogues with attributes, variations and more complex delivery requirements.
Yes. Product migration can include titles, descriptions, images, categories, attributes, variations and identifiers. We review the source data first because cleaning inconsistent catalogue data is often as important as moving it.
Yes. We can prepare and manage product feeds for Google Merchant Center and support Google Ads campaigns where Shopping or Performance Max is appropriate.
We focus on category architecture, crawlable product information, internal links, useful content, migration, canonicals and technical controls around filters and variations. The exact strategy depends on the catalogue and competition.
Potentially, yes. B2B requirements vary considerably, so we scope customer pricing, account access, ordering, delivery and integration needs before deciding how the site should work.
Yes. We can continue with WordPress/WooCommerce maintenance, product changes, feed support, SEO, Google Ads and conversion improvements after the initial project.
Yes. Sometimes the best route is to improve catalogue structure, speed, templates, feeds or conversion points within the existing site rather than replace everything.